Chick-fil-A
Social launch campaign for Chick-fil-A’s first ever UK store
Overview
To launch Chick-fil-A's first UK restaurant in Leeds, we developed a social campaign designed to introduce the brand through the people and community around its new home. The campaign brought Chick-fil-A's family-focused identity into a distinctly Leeds setting, creating a local introduction that felt fun, welcoming and authentic.
Challenge
The challenge was to introduce an established American brand to a new UK audience without simply transplanting an existing identity. The campaign needed to retain Chick-fil-A's emphasis on family and community while finding a genuine local voice that could connect with people in Leeds.
Solution
We developed a series of playful social mechanisms designed to introduce the restaurant's team and connect them with the Leeds community. By putting real people at the centre of the content and giving the campaign a distinctly local character, we created a social-first launch that brought the brand into its new community rather than simply advertising to it.
