Fagerholm Island
Brand film and social-first content strategy establishing Fagerholm Island as a premium travel destination
Overview
Fagerholm is a private island in Finland’s Archipelago, offering an exclusive destination for private stays, celebrations and company retreats. We created a cinematic brand film designed to establish the island’s premium positioning and inspire audiences to discover, stay and experience Fagerholm for themselves.
Challenge
The world record had already captured global attention. The opportunity was to move beyond the headline and give Amazfit a more human connection to the moment, capturing Josh's personality, reflections and the years of work behind one of athletics' biggest performances, while driving engagement across platforms.
Solution
We developed a content strategy built around access and authenticity, capturing the live conversation alongside candid moments before and after the event. Social-first cut-downs were created for short-form platforms, extending the story beyond the room and driving significant engagement and click-through to the full podcast on Trackstaa’s YouTube.
