Hendrick’s Gin
Social amplification campaign showcasing Hendrick’s Parisian pop-up
Overview
Hendrick's brought its distinctive world to Paris with a pop-up celebrating a day of cocktails, ice cream and the brand's famously curious spirit. We captured the experience and created a suite of social-first content designed to extend the occasion beyond the event itself.
Challenge
The challenge was to capture the energy of the day while staying true to Hendrick's unmistakably quirky visual identity. With Paris as the backdrop, the content needed to feel rooted in the city while retaining the surreal, playful character that makes the Hendrick's world instantly recognisable.
Solution
We developed a considered shot list around the brand's visual language, identifying the details, interactions and moments that could bring the experience to life on social. Alongside the event coverage, we captured the atmosphere of Paris throughout the day, creating a series of social-first assets that combined the occasion, the location and Hendrick's distinctive personality.
