HUUB
Documentary film celebrating and solidifying HUUB’s connection to athlete Tom Bishop and the sport of Triathlon
Overview
As Tom Bishop approached the final chapter of his professional triathlon career, HUUB wanted to celebrate a long-standing relationship with one of the athletes at the heart of its story. We’re developing a documentary that looks beyond competition to explore Tom's career, character and the relationship he has built with HUUB and the wider triathlon community.
Challenge
The challenge was to find a way for HUUB to express its passion and commitment to triathlon without simply talking about the brand. The story needed to celebrate Tom's career and the relationship around him, while naturally placing HUUB within the world of the sport and strengthening the wider brand world through authentic storytelling.
Solution
We’re developing and producing an intimate documentary following Tom through the final stages of his career, combining his pursuit of one last World Championship qualification with reflections on the journey that brought him there. The film will give HUUB a meaningful way to celebrate its relationship with Tom and demonstrate its continued commitment to the athletes, stories and community that define the sport, supported by social-first cut-downs for wider distribution.
