Product social campaign launch content
Overview
We work with Nespresso to create social first content across key campaign moments throughout 2026, supporting product launches and seasonal activations with engaging, platform native storytelling. From functional coffee ranges to Spring and Summer recipe launches, we develop content that brings product benefits, flavour and the Nespresso experience to life across social.
Challenge
Nespresso operates across a wide range of products, launches and seasonal moments, each with its own messaging and creative requirements. The challenge was to translate these campaign stories into social content that felt distinctive to Nespresso while remaining accessible, engaging and native to the platforms it would live on.
Solution
We work closely with Nespresso to develop and produce social content around each campaign moment, adapting the creative approach to the product, message and audience. From highlighting functional benefits and distinctive flavour profiles to capturing lifestyle led recipe content, each piece balances elevated visual storytelling with the pace and accessibility of social.
The result is a consistent stream of premium content that gives Nespresso the flexibility to communicate across multiple formats and campaign phases while keeping the brand experience at the centre of every piece.
