Trackstaa x Hoka x London Marathon
Podcast development, event capture and short-form documentary-style storytelling for social platforms
Overview
In the lead-up to the London Marathon, Trackstaa partnered with HOKA for PB Protocol — a campaign celebrating the athletes chasing their next personal best. We were brought in to help bring the campaign to life across the build-up and race day, capturing the athletes, the conversations and the atmosphere surrounding one of the biggest days in the running calendar.
Challenge
The campaign needed to build excitement before race day while giving audiences a closer connection to the athletes behind the performances. The opportunity was to create a story that could move beyond the race itself, building anticipation through the lead-up, then capturing the emotion, energy and personalities of the athletes on the day.
Solution
We captured the PB Protocol podcast in the lead-up to the London Marathon, creating content that introduced the athletes and their stories ahead of race day. We then followed the campaign through to the marathon itself, capturing HOKA’s athletes in the build-up, on the course and around the finish line. Together, the content created a connected story across the campaign, from anticipation and preparation to the reality of race day.
