Amazfit x Trackstaa
Podcast capture and social delivery strategy amplifying Trackstaa and Amazfit’s conversation with Josh Kerr
Overview
Following his world-record mile, Josh Kerr came down to Runlimited for a live podcast in partnership with Amazfit. We captured the conversation and the world around it, creating cinematic event coverage, behind-the-scenes storytelling and social-first content that brought audiences closer to the athlete behind the record.
Challenge
The world record had already captured global attention. The opportunity was to move beyond the headline and give Amazfit a more human connection to the moment, capturing Josh's personality, reflections and the years of work behind one of athletics' biggest performances, while driving engagement across platforms.
Solution
We developed a content strategy built around access and authenticity, capturing the live conversation alongside candid moments before and after the event. Social-first cut-downs were created for short-form platforms, extending the story beyond the room and driving significant engagement and click-through to the full podcast on Trackstaa’s YouTube.
