Two Pints Deep
Social Mini-Series: The Longest Mile
Industry
Charity
Services
Production, Animation, Content Strategy
We worked with Two Pints Deep at Standard Play to develop The Longest Mile, a mini-series created alongside North V South, the longest relay race in the UK.
The project followed runners travelling from Scotland to the south of England, stopping in key locations across the route that are significantly impacted by suicide rates, including areas such as Carlisle and Warrington.
Along the journey, we captured conversations with charity leaders and organisations including Mind, Man v Fat, More Than Men, and Shoulder to Shoulder, highlighting the work being done to support men’s mental health across the UK.
To bring the story to life across social, we developed an animated layer that tracked the runners’ journey through the country and visualised key mental health statistics from each location.
The series helped amplify the wider North V South event, contributing to record fundraising for Two Pints Deep and enabling participating charities to support more people than ever before.
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